Our audience
Intro
With over 20 million unique visitors per month, Kupatana.com is the number 1 marketplace in Tanzania, representing a considerable audience conducive to massive and targeted distribution of advertising messages.
The need to provide a set of indicators needed for optimal targeting becomes a priority. Built with a sample of more than 10,000 people, the audience composition study contains 5 themes: generic data, location, automotive, e-commerce and real The survey was relayed on kupatana.com for a one-month period.
Generic data
Most popular categories
Our audience by gender
Our audience by age
This is how users access the Kupatana platform
Kupatana audience is spread across the country. This is a snapshot of their locations
Reach your customers wherever they are. Kupatana leads the way in Geo-targeting. This is where our users are located:
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